6 Jul 2019

Is Corporate Responsibility More than a Communication Tool?

Session 14

New expectations of civil society towards companies today invite us to reconsider the role of the latter. Whilst companies have long been legally defined as entities motivated by profit, it appears that their objectives are now beginning to expand to include environmental and social considerations.

CSR, positive impact on society, greening of their activities, better working conditions: can companies be actors of trust? Social performance raises several questions. On the one hand, as to the motivations of companies: is social performance a strategy of companies to prosper in the long term or a true humanistic commitment? What gains can be made from social performance beyond image benefit? On the other hand, as regards the impact of these initiatives: does the involvement of companies extend to measuring the impact of social performance? Is this impact sufficient to conclude that companies can replace traditional, state or associative actors in the management of future social and climate issues? Would a better distribution of profits not be more prone to achieve some of these objectives?

Coordination


Françoise BENHAMOU

Membre

Cercle des économistes

Biography

Moderator


Christian MENANTEAU

Economic Editorialist

RTL

Biography

Speakers


Brigitte BOUQUOT

President

AMRAE

Biography

Guillaume HOUZE

President

Fondation Galeries Lafayette

Biography

Pascal IMBERT

Chief Executive Officer

Wavestone

Biography

Jean-Bernard LEVY

Chairman & CEO

EDF

Biography

Sujeev SHAKYA

Chairman

Nepal Economic Forum

Biography
All the speakers