Geoffroy ROUX DE BEZIEUX
President - MEDEF
Geoffroy Roux de Bézieux was born on 1962 and is the father of 4 children. He is married to Sabine, a consultant.
Career: MBA from ESSEC (1984) and Master in international business from P a r i s – Dauphine University. He enrolled in the F r e n c h Special Forces with whom he was active in Africa and Lebanon 84/85). Today he is a reserve Frigate Captain. He then joined the L’OREAL group for 10 years where he performed numerous duties in France and abroad, particularly as marketing director in England, then Managing Director in Poland. In 1996 he founded THE PHONE HOUSE, the first chain of shops entirely dedicated to mobile phones. In 1997 the English company CARPHONE WAREHOUSE became a majority shareholder and he took the company to 250 stores and 250M€ turn-over. This group was listed in London in
2002 and took control of THE PHONE HOUSE. He became the C.O.O and developed Phone House throughout Europe with 11 countries and over 1500 shops.
In 2004 he founded and chaired OMEA TELECOM, the first alternative mobile operator (MVNO) in France. In 2006 OMEA launched the brand VIRGIN MOBILE, and the Virgin Group and Carphone warehouse became shareholders. 2008 OMEA acquired Télé 2 mobile. In 2014 OMEA TELECOM had
1.8 million customers and a turnover of € 460M. SFR acquired OMEA in December 2014 for 325 M€.
In January 2015, Geoffroy Roux de Bézieux created NOTUS Group, an investment company with 3 focus : technology and venture capital, leisure and outdoor, gourmet food.
In July 2018, he was elected as President of the French Business Confederation (MEDEF)