Executive Chairman & Co-Founder - Criteo
In 2005, JB Rudelle co-founded Criteo, a global leader of performance display advertising. In a few years, Criteo became a major actor in the digital advertising landscape in Europe, US and Asia. Rudelle earned an engineering degree from France’s Ecole Superieure D’electricite and started his career as an engineer for Philips and Lucent before working as a strategy consultant for Roland Berger & Partners. JB is a serial entrepreneur with a combination of tech and business experience in the telco and web sectors. In 1995, he founded a company specialized in callback services. In 1999, he founded Kiwee, a French pioneer company offering cell phone ringtones to download that rapidly became a leading mobile content company. In 2004 it was acquired by American Greetings Interactive where Rudelle stayed Director until 2006.
Since 2008, JB has been focusing on the international development of Criteo.