What Is The Value Of Wealth?

Physical production was, for a long time, pre-eminent. In the present post-industrial age, the changes in the economy have resulted in a weakening of this type of production to the benefit of the service industry. Creating wealth is therefore not limited to the creation of goods which can be easily quantified any longer.

Intangible capital becomes thus, in this day and age, a key factor of the success of a company, or more broadly, of a country. Indeed, the connection between production and wealth value is weakening and this effect is accelerating. During the present session, we will examine this increasing gap between real value and economic value. Value is now also based on intangible assets such as human capital, attractiveness, stability as well as the quality of institutions or even the quality of life and the environment.

The same applies to companies which are more and more dependent on what consumers think of their brand image. How important is reputation in the marketing strategy of a company? Is the 4.0 management model a determining factor of attractiveness in a career choice (Google-type management, organo-intuitive organization)? Can this be adapted to all companies? What are the other determining factors? Is the stock market and global value of the digital economy exaggerated? Is measuring wealth still adapted to the digital revolution? How can we value non-merchant activities?